ROST signature cold brew bottle

SLOW-STEEPED · SMALL BATCH · ALTITUDE 11,152 FT

Cold brew, engineered for the few who notice.

Born on Hatu Peak. Steeped sixteen hours in Himalayan spring water. A coffee that behaves like a single malt.

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EST. 2021

THE ROST METHOD

We didn't reinvent coffee. We slowed it down.

Hot extraction is violent. We let time do the work — a sixteen-hour cold steep that pulls sweetness and chocolate while leaving the bitterness behind. The result is impossibly smooth, with none of the acidity.

0Cold steep
0Arabica
0Additives
0Founders

THREE MOVEMENTS

From peak to bottle

01

Source

Single-origin Arabica, hand-selected from estates above 1,500m. Roasted in micro-lots.

02

Steep

Sixteen hours in cold Himalayan spring water. No heat. No rush. No shortcuts.

03

Seal

Filtered, nitrogen-flushed and bottled within the hour to lock the moment in glass.

“The best cold brew we'd ever had didn't exist yet. So we built it.”

— Rahul, Sam & Anurag

FROM THE PEOPLE WHO NOTICE

Rated 4.9 by 2,400+ drinkers

4.9 / 5 · 2,418 verified reviews

Join the inner circle.

Early drops, founder notes and ₹500 off your first case. No noise.

THE FULL COLLECTION

Every bottle, a small rebellion.

Steeped slow, bottled fresh, priced for the people who actually taste the difference.

The three founders on Hatu Peak

HATU PEAK · 11,152 FT

Three friends.
One bad cup of coffee.

In 2021, Rahul, Sam and Anurag hiked to Hatu Peak in Himachal Pradesh — and were handed the worst cold brew of their lives at the top of the world. They came down with a recipe instead of a souvenir.

THE PEOPLE

Who is ROST

THREE PRINCIPLES

What we refuse to bend on

I

Time over speed

If it can be rushed, it isn't ours. Sixteen hours, every batch, no exceptions.

II

Source over scale

We'd rather sell out than dilute. Micro-lots, real estates, named farmers.

III

Honesty over hype

Nothing on the label you can't pronounce. Coffee, water, time. That's it.

THE CLIMB

From a peak to a brand

Taste what a bad cup of coffee started.